Digital Marketing
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Google facilitates improved conversions in ads
Google is removing friction from one of its most widely used measurement tools, simplifying how advertisers track and improve conversions…
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Electronics Weekly Goes Fully Digital
In April 2026, Electronics Weekly started a new chapter in its long history, switching to a fully digital publishing model.…
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How Google’s removal tools work for SEO and reputation management
When a client calls about a harmful search result, you can usually get one of two answers: “we can’t suppress…
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The acquisition of AI search is divided by revenue lines
Everyone talks about AI search as if it’s already universal – as if collectively we’ve moved forward, users have changed…
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Email delivers ROI, but most teams can’t prove it
Email does a lot more work than it usually gets. In the latest Sinch Mailgun Email Score Report, 78% of…
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Canva expands into marketing automation with new acquisitions
Canva acquires Simtheory, an AI and agent collaboration platform, and Ortto, a customer data and marketing automation platform – two…
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Most messaging problems start with the wrong audience
Company messaging is important to get your point across, especially if your product is more complex than a basket or…
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AI content can be ranked, but quality still determines the winners
AI content doesn’t hurt your search rankings, but it doesn’t give you an automatic edge either. That’s Semrush’s central guide…
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Using AI is not the same as getting value from it
I had a conversation recently with the head of a large non-profit. It wasn’t about which AI tool was the…
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AI and empathy are defining the next era of marketing systems
There is a flood coming. Rain of sound — more content, more channels, everything generated by AI, moving faster than…
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