Digital Marketing

What you need to know

AI has become a mainstream shopping research tool faster than any channel that came before it. Here’s data that’s important…

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Why your AI review process will fail

Many companies say they use human-in-the-loop (HITL) to review AI output, and they say it in a way that says,…

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ChatGPT does not have a clear product leader in many categories

ChatGPT is far from resolved when brands define multiple stages of purchase. Semrush’s analysis found that only 15.2% of topic…

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How to Effectively Work with a B2B Influencer and Creator Marketing Agency – TopRank® Marketing

According to our new 2026 B2B Influencer and Creator Marketing Report86% of B2B brands surveyed are either new to or…

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Your best practices may be outdated

AI is forcing marketers to question decades of accepted best practices because the assumptions those practices were built on are…

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Stop buying AI and start buying skills

I sit in many vendor booths and conference keynotes. After enough of them, the slides fade out. AI powered router.…

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Named search is becoming a less reliable proxy for product demand

Marketers have long treated branded search as an effective proxy for product demand. Increasingly, that assumption seems less reliable. The…

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Salesforce’s woes underscore the problems of sales AI

Salesforce’s CEO, Marc Benioff, said the company was “complete with Agentforce” when it launched in 2024, but so far, only…

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Your content is no longer your competitive advantage

Your best prospective customer just fired up an AI tool and asked everything about your category and which product they…

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Web Push Advertising 2026: Market Trends and Challenges

Predictive is not a specific adjective to apply to Push notifications. One day, they are at their peak; another, Google…

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