Digital Marketing
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Marketing needs AI results, not more AI pilots
Marketing teams are under increasing pressure to prove that AI can deliver real value, such as generating revenue, achieving machine…
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The next layer of marketing automation
Disclosure: I am the founder of Optmyzr. I’ll use one of our open source capabilities as an example below, but…
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OpenAI evaluates ad placement for multiple advertisers on ChatGPT
OpenAI is taking another step towards building a full advertising platform. The company has begun testing a new ad format…
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Brands want in and out of the Pride Month closet
It’s Pride month, and we’re seeing Schrodinger’s marketing, as brands try to come in and out of the closet with…
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The marketing equation breaks down under its own weight
Marketers have more data than ever, but a new report from Bitly suggests they’re still struggling to answer a fundamental…
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AI agents can’t help if they can’t see your marketing data
Ask any paid search manager who has tried to get an AI agent to do something truly useful with a…
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How to make vibe coding continue within the business
Coding with Vibe allows more people to create software using natural language input instead of traditional programming. That speed accelerates…
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Why ‘just SEO’ can cost an industry billions
The search was able to do something spectacular. At the moment it should be more important and more important to…
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Why your best campaign might not deserve more budget
It’s one of the best “problems” you can have in paid media. He runs a campaign that delivers in all…
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Consumers love AI content until they know it’s AI
The pressure to produce more content, faster, with fewer resources is real. And AI has been a clear answer –…
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