Digital Marketing
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ChatGPT does not have a clear product leader in many categories
ChatGPT is far from resolved when brands define multiple stages of purchase. Semrush’s analysis found that only 15.2% of topic…
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Your best practices may be outdated
AI is forcing marketers to question decades of accepted best practices because the assumptions those practices were built on are…
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Stop buying AI and start buying skills
I sit in many vendor booths and conference keynotes. After enough of them, the slides fade out. AI powered router.…
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Named search is becoming a less reliable proxy for product demand
Marketers have long treated branded search as an effective proxy for product demand. Increasingly, that assumption seems less reliable. The…
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Salesforce’s woes underscore the problems of sales AI
Salesforce’s CEO, Marc Benioff, said the company was “complete with Agentforce” when it launched in 2024, but so far, only…
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Your content is no longer your competitive advantage
Your best prospective customer just fired up an AI tool and asked everything about your category and which product they…
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Web Push Advertising 2026: Market Trends and Challenges
Predictive is not a specific adjective to apply to Push notifications. One day, they are at their peak; another, Google…
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The challenge of marketing AI goes beyond adoption
While marketers are finding AI very helpful, they are increasingly concerned about organizational readiness and the technology’s long-term impact on…
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Creatio aims to business Frankenstack
Creatio is betting that the future of business AI will not belong to autonomous agents. It expects organizations to integrate…
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Open source has made MMM cheaper, not easier
Marketing mix modeling is becoming more accessible, but implementation remains a challenge. After many discussions about the acquisition of MMM,…
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