Digital Marketing
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The challenge of marketing AI goes beyond adoption
While marketers are finding AI very helpful, they are increasingly concerned about organizational readiness and the technology’s long-term impact on…
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Creatio aims to business Frankenstack
Creatio is betting that the future of business AI will not belong to autonomous agents. It expects organizations to integrate…
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Open source has made MMM cheaper, not easier
Marketing mix modeling is becoming more accessible, but implementation remains a challenge. After many discussions about the acquisition of MMM,…
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5 questions to ask AI vendors before buying anything
There are many ways to use AI in marketing, and it feels like for every smart plan, 10 AI vendors…
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Future Horizons: July Semiconductor Review
We are pleased to share the Future Horizons Semiconductor July update. You can find the latest industry information below: Executive…
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The secret to scaling vibe coding isn’t better instruction
With vibe code growing in popularity, business organizations need standards and workflows to measure it consistently. Fast logs are an…
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CMS is becoming an AI application for brands
AI is changing what CMS is expected to do. What was once a publishing system is becoming the control layer…
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HubSpot reverses course after customers refuse to share data
On July 1, HubSpot announced new terms of service that allow the company to take enrichment data from one company…
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How AI adoption is changing everything marketers measure
The online customer journey used to start in a predictable way, usually starting with a broad query entered into a…
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Turning marketing complexity into competitive advantage
Marketing has never been more fun – or more demanding. Today’s teams work across a web of customer data platforms,…
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