Digital Marketing
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McKinsey independent AI 2.0; Positionless Marketing brings you
Archilochus, an ancient Greek poet, wrote a line that has survived for 28 centuries and is now owned by every…
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Low Cost Marketing Ideas For Small Businesses That Get Real Results (Under $50)
đź“Ś THE TRUTH Five physical marketing tactics that cost less than $50 each and often exceed what most small business…
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How to use B2B PR to do what AI recommends
B2B brands are learning that evolving from AI-generated responses is part of the challenge. AI systems are also reshaping the…
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AI is not the email of skills marketers need most
Many marketers make the mistake of treating AI as a strategy. That’s not the case. AI is a tool, an…
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Information is not communication – The Story Needle
Our assumptions about the power of words and data to convey information can lead us to believe that AI improves…
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AI will not save a broken organization
Many marketers missed the first opportunity to rethink their organizational models before implementing AI technology. Now, they find themselves at…
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The New State of Developer Marketing Report
A recent study titled “The State of Engineering Marketing” confirms what many B2B marketers have long believed, namely that reaching…
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The marketing advantage of AI is hidden in your metadata
Creative may win awards, media gets moolah, but metadata is what helps AI marketing really work. Metadata is already important…
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In marketing, your product’s promise must be seen
In agency marketing, the product changes from perceived profit to guaranteed profit. Customers may choose brands based on emotion or…
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AI customer agent bots are a growing brand risk
Last year, a grieving air traveler asked an Air Canada chatbot about bereavement costs. The bot created a refund policy…
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