Digital Marketing
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The New State of Developer Marketing Report
A recent study titled “The State of Engineering Marketing” confirms what many B2B marketers have long believed, namely that reaching…
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The marketing advantage of AI is hidden in your metadata
Creative may win awards, media gets moolah, but metadata is what helps AI marketing really work. Metadata is already important…
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In marketing, your product’s promise must be seen
In agency marketing, the product changes from perceived profit to guaranteed profit. Customers may choose brands based on emotion or…
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AI customer agent bots are a growing brand risk
Last year, a grieving air traveler asked an Air Canada chatbot about bereavement costs. The bot created a refund policy…
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What is the future of AI and RCS in mobile messaging?
Are consumers on the cutting edge of email marketing and text messaging? In this episode of Interviews with Martech, we…
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Why do some teams start early
New data from the latest Storyblok Global Speed-to-Market Benchmark report reveals the biggest causes and costs of slow delivery to…
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20 Statistics That Make the Marketing Case – TopRank® Marketing
Have you ever tried reading a blog while doing the dishes? Cleaning the house? Do you drive to work? (Well,…
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What marketing can learn from IT about using sophisticated technology
Marketing and creative teams now use technology environments as complex as most business IT systems. But while IT organizations are…
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AI made marketers faster, but organizations stayed the same
A few weeks ago, I was reading OpenAI’s post on the introduction of agents for the workplace when one detail…
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The AI search revolution is changing B2B marketing metrics
For years, B2B marketers have focused on winning search rankings to drive traffic and generate leads. That playbook is changing…
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