Digital Marketing
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AI made marketers faster, but organizations stayed the same
A few weeks ago, I was reading OpenAI’s post on the introduction of agents for the workplace when one detail…
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The AI search revolution is changing B2B marketing metrics
For years, B2B marketers have focused on winning search rankings to drive traffic and generate leads. That playbook is changing…
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5 reasons to brand your GTM strategy
“Think different” was Apple’s 1997 campaign theme that began to revive the company after many thought it was dying. It’s…
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Women in Tech Forum Returns for electronica 2026
Napier enjoyed reading Electronic Specifier that its Women in Tech forum will return at electronica 2026, bringing a renewed focus…
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Why AI is making brand leadership more important
There is a vicious stigma at the center of marketing leadership. The CMO holds one of the most complex, time-consuming…
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A rival brand is taking over the stacks
As vibe code, AI, and data play a larger role within revenue teams, the transition is from separate best-of-breed stacks…
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Coca-Cola and our partners are pushing a new level of measurement
Coca-Cola and its partners are launching a new measurement framework, Universal Media Measurement (UMM), to help marketers compare the effectiveness…
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Where art and skill groups meet
The reality of the current marketing landscape is that “testing” with AI is no longer enough to move the needle.…
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Rediscovering the power of story – powered by data and AI
The May 2026 MarTech conference convened a panel of marketing leaders to resolve the current conflict: preserving authentic storytelling in…
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Creating meaningful moments throughout the customer journey
At the May 2026 MarTech Conference, a panel of marketing leaders tackled the industry’s ongoing conflict: how brands can create…
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