Digital Marketing
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Future Horizons: Semiconductor Review for June
We are pleased to share the Future Horizons Semiconductor June update. You can find the latest industry information below: Executive…
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Automation does not eliminate vague objectives
It has never been easier to outsource marketing work to automation. Ad platforms will handle bidding, targeting, and creative. CRMs…
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The real martech problem isn’t the technology
After years of investment in martech platforms, customer data tools, analytics systems, and AI, many marketing leaders still believe their…
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How to support creative exploration without adding too much value
Your sales metrics are crying out for help. Ad fatigue is creeping into all your social channels, and algorithms are…
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The hidden weaknesses of performance marketing
“What gets measured gets managed” is often written by Peter Drucker. However, according to the Drucker Institute, he never said…
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Databricks unveils CustomerLake, its agent CDP
Databricks ended weeks of rumors today as it announced CustomerLake, an agent CDP. The announcement came at the company’s Data…
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Better information won’t fix your workflow problem
On a recent call, the head of marketing at a mid-sized B2B SaaS company walked me through everything his team…
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Why marketers need both MMM and MTA in 2026
In the MarTech feature “MarTechBot explains it all”, we ask a question about marketing to our own MarTechBot, which is…
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Signal orchestration reveals which accounts are ready to buy
If your sales team says the leads from marketing aren’t good enough, are they wrong? In most cases, the problem…
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Marketing needs AI results, not more AI pilots
Marketing teams are under increasing pressure to prove that AI can deliver real value, such as generating revenue, achieving machine…
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