Digital Marketing
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AI adoption fails at the human level
Recently, I spoke with a business owner who has been running his company for over 20 years. His team wanted…
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What the fees customers hate reveals about your pricing strategy
Leaders often treat payments as a price decision, but customers see them as a trust decision. Every investment sends a…
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Why AI adoption is high but integration is failing in martech
AI agents are rapidly emerging across enterprise stacks, but most remain isolated from use cases rather than integrated into critical…
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The true impact of AI on budgets, stacks and teams
Forty-two percent of marketers say their budgets have increased as a result of AI, and a third say it’s also…
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Is the era of ‘rip and replace’ over for martech stacks?
The 2025 MarTech Replacement Survey, which provides a look at which app marketing teams will be replaced in 2025 and…
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Content engineering is a real benefit of AI in marketing
The discussion of AI in marketing is dominated by two things: what tools to buy and how to write the…
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Data built modern marketing, but AI is rewriting the rules
It’s hard to believe now, but there was a time when people collected data only when necessary. Photographs taken of…
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Athena reflects Zeta’s push into AI-driven marketing systems
Zeta Global is pushing its AI strategy to a new level with today’s general availability of Athena, positioning it as…
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Why performance marketing stops working
Great CMOs, CEOs and CFOs thrive on honest insights and known truths, things that are intellectually understood but often forgotten.…
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Will AI end SEO?
AI will not make SEO obsolete, but it will change the way the work is done. There is a growing…
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