Digital Marketing
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Effective marketing starts with better data
Personalization is no longer an option. B2B buyers expect a seamless, relevant experience at every touch point. For many marketers,…
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How CRM has become the backbone of customer engagement
The industry has long seen CRM platforms as a campaign tool – a reliable notebook for storing customer information, purchase…
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Martech change is slow, and that changes everything
For most of its existence, martech was defined by constant change. Vendors often change basic systems. Vendors compete on features.…
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B2B marketers are drowning in data but hungry for insight
“Data is our most valuable asset” is a phrase marketers, especially those in B2B, repeat over and over again. You…
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Microsoft is updating its ad platform for AI-driven discovery
Microsoft introduces AI Max for search campaigns, which extends query matching and personalizes ad delivery across Copilot and Bing. It’s…
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Before buying another AI tool, ask these 5 questions
We are all awash with AI tools and features. Every week, there’s a new platform that promises better personalization, faster…
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Synthetic research is a promise with a catch
We face a conflict between the economic pressure to produce fast and cheap research results and the scientific need for…
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The impact of AI on early career marketers is reaching crisis point
A worrying trend is developing involving AI and short-term marketers, and I’m not the only one seeing it. Leading voices…
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Why your AI content feels inconsistent and how to fix it
A team I was working with recently started using AI to accelerate content. At first, it was sent. The result…
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The IAB adopts Amazon’s framework for developing programmatic signals
The IAB Tech Lab is adding Amazon Ads’ Dynamic Traffic Engine to its open source efforts to reduce inefficiencies and…
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