Zoom takes Seattle startup Common Room to power AI-powered marketing tools

Common Room, a fast-growing Seattle startup that built an AI-powered platform to help sales teams track purchase signals across their customers, is being acquired by Zoom.
Terms of the deal were not disclosed in a news release Thursday.
“When we founded Common Room in 2020, we started with a simple idea: to change the way organizations communicate with people,” Common Room founder and CEO Linda Lian wrote in a LinkedIn post. “Over the past six years, we’ve had the privilege of building closely with our customers through one of the biggest changes in business software, the rise of AI.”
Zoom said the acquisition will expand its Zoom Revenue Accelerator platform “upstream,” pairing Common Room’s consumer intelligence with conversational data Zoom already captures from sales calls — giving responders insight into which accounts are in the market and why you should reach out before the call happens.
“Parties will now have a single, unified platform that will help them reach the right person at the right time with the right message at every stage of the deal, reducing the workload,” said Abhisht Arora, Zoom’s chief strategy officer, in a blog post.

Common Room emerged from captivity in 2021 with $52 million in funding from investors including Index Ventures, Madrona Venture Group, Next Play Ventures, Greylock, 01 Advisors and a group of angel investors – Etsy CEO Josh Silverman; former Twitter CEO Dick Costolo; and Axiom CEO Elena Donio.
Early clients included Notion and Pulumi, and the list has grown to include large and small businesses.
Lian, a former partner at Madrona Venture Group and senior product marketing manager at Amazon Web Services, co-founded the company with three other Seattle tech vets: CTO Viraj Mody, former director of engineering at Dropbox and technology advisor to the CEO at Convoy; chief architect Tom Kleinpeter, formerly a principal engineer at Dropbox; and chief designer Francis Luu, who spent 10 years at Facebook.
The Common Room was a 2022 GeekWire Startup of the Year Awards and is No. 80 on the GeekWire 200, our ranking index for the Pacific Northwest.
Zoom, a San Jose, Calif. company. best known for its video conferencing platform, has expanded in recent years into AI-enabled tools for sales, customer service and workplace collaboration. The publicly traded company reported approximately $4.9 billion in revenue over the past 12 months and has a market capitalization of approximately $25 billion.
“Joining Zoom connects our graph to the conversations marketers have every day where deals are won and AI can act on them,” Lian said in a statement. “With Zoom’s scale, resources, and global reach, we will be able to accelerate our roadmap while continuing to serve and innovate for our customers.”

