7 Steps to Small Business Marketing Success

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Overview

At 20 years, younger business marketing he went down to one question: can google find you? That it’s still important. It is no longer a perfect answer. Consumers are now asking ChatGPT, Confusion, and Claude a lot specific questions, get a short list of they say the words, and trust what they read. If your business is not on that list, you are not immediately visible the person is ready to buy.

In this solo an episode of Duct Tape Marketing Podcast (Step 3 of the Seven Steps of Small Business Marketing Success), John Jantsch walks through a new reality of AI search visibility and why it is a a present problem, not a future one. He it always breaks down into three things the business must be ready: available, reliable, and recoverable. That means building the authority of the real subject instead To focus on keywords, change yours website becomes a marketing tool instead of notebook, using the hub pages to own the title, and your third party management It existed as infrastructure rather than housekeeping.

This one is for the little ones business owners, marketers, and consultants who blame their website stuck in 2019 and looking for a strategy, a non-technical approach to early detection. John also shares a simple test you can do run in 60 seconds to see exactly where stand against your rivals.

John Jantsch is the founder of Duct Tape Marketing and the host of the Duct Tape Marketing Podcast. He is a marketing consultant, speaker, and author known for turning marketing strategy into an actionable plan that small businesses can implement. His books include Duct Tape Marketing, The Referral Engine, Duct Tape Selling, and The Ultimate Marketing Engine, the source of the Seven Step Framework presented in this series. With Strategy First™ and the Marketing Operating System, John and his network of certified professionals help founders put strategy before tactics and build a marketing mix over time. He works with business owners on a part-time CMO engagement and shares tested, hype-free advice with podcast viewers each week.

• Run the test: open AI tool and ask three questions Your best customers ask before they do hire someone like you. See if it shows up, your competitors appear, or nobody it does.
• AI search is the current reality, not the future. Many businesses it’s still set for 2019, if you’re up for it on Google Maps or search was all the game.
• Three important things now: be available, reliable, recoverable.
• Available means the title authority you can prove through case studies, reviews, and real results, not a generated page three or four keywords.
• Credible means a homepage that does The ideal consumer feels understood in the seconds. Many founders were uneducated their home page by age.
• Reversible means that AI can learn and I explain it, the real thing content, structured data, reviews, citations, and citations throughout the web.
• Your website should sell a tool, not a notebook. A notebook explains. The marketing tool is transformative.
• Lead with a core message over fold: who do you serve and how do you solve it their problem better than anyone, not a a description of your industry.
• Harp Pages are the unit of authority for your topic. Build one in-depth, systematic index to the main article, linked to the sub-article post, and both AI and search engines reward it.
• Manage directories, updates, and mentions third parties such as infrastructure it builds over time, not all at once housekeeping.

• [00:43] 60-second test: ask the AI use three questions for your customers ask, and explain what you find.
• [01:16] Why is this a current issue and the real opportunity for founders do it now.
• [03:39] Outline: available, reliable, and available, and why strategic rather than technology.
• [05:42] Reliable: it does your site ensures that the visitor is on right place?
• [06:04] When did you do it? Did you last read your homepage?
• [08:25] Mine is your review of real problems you solve and fear buyers carry.
• [10:45] Your essence message above the barn and enter your name ideal client.
• [12:34] Hub pages explains, using kitchen remodeling for example.
• [14:48] It organizes the review close to the articles as a real proof to you only he can give.
• [17:05] Do the test, take a screenshot of your start, and where you are go next.

• “We they don’t react to new facts of AI or of Google. How do we respond? people choose to buy today.”
• “A the brochure explains. A marketing tool who repent.”
• “When was the last time? did you actually read your homepage?”
• “This you have a plan. It’s not technology. A many SEO people love the technology because technology is difficult to confuse people with.”
• “A lot of people are watching directory as housekeeping. Today it is it’s like infrastructure.”